CRC is a car rental company headquartered in Lisbon, with a branch located near the airport.
It specializes in the leisure and corporate sectors, distinguishing itself through high-quality service and a diverse fleet that is constantly being updated.
With a strong focus on customer satisfaction, it has an experienced and dynamic team and a fleet that includes economy cars, compact cars, SUVs, luxury vehicles, minibuses, convertibles, and other categories.
CHALLENGE
The car rental market is a highly competitive sector, with both domestic and international players, where supply availability, pricing strategies, and service quality are highly dynamic and key differentiators.
Having visibility into key KPIs and dashboards with business metrics is essential for management.
SOLUTION
VERA IB developed a BI solution that provides metrics on Reservations, Contracts, Fleet Management, and Profitability through dashboards and maps, using a dedicated data warehouse. The challenges of obtaining aggregated information in a timely manner have been eliminated, with all metrics accessible in the same way.
Vera IB applies the CRISP-DM methodology to data management projects, beginning with an understanding of the business before analyzing the data. In the initial phase, Vera IB gained an understanding of the business’s specific characteristics and identified the types of data available to meet CRC’s information needs.
Data collection required an understanding of the data model of Rentway—the activity management software used by CRC—and the application of various business rules in building the data warehouse. As a result, the analytical views requested by CRC were created, and the company now has a direct and unified way to view all metrics.
The solution’s flexibility allowed for the addition of new relevant data sources, such as customer satisfaction, linking the results of these surveys to the context of the service provided, including vehicle type, rental duration, and account manager.
RESULTS
Quick and easy access to critical metrics is the best way to summarize the advantages of the solution provided. From there, and with the addition of new data sources, CRC gains a clear and consistently accessible overview of its operations.
This enables the company to identify areas for improvement in the services it provides, in its understanding of customers, and in the actions aimed at ensuring customer satisfaction.
The entire relationship between Tintauto and its customers becomes “richer,” given the visibility into this data